OUR MISSION IS CLEAR:
UNDER ARMOUR MAKES YOU BETTER
We started with one T-shirt that gave athletes an undeniable advantage, and we ended up completely changing the way athletes dress. Today, innovation is our lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
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KEVIN PLANK
Fullback and Special Teams captain on the 1994 University of Maryland football team, two years before he founded Under Armour.
OUR STORY HAS ALWAYS BEEN ABOUT HARD WORK, GRIT AND THE WILL TO FIND WAY.
EST. 1996
PROTOTYPE 0037"THE SHORTY"
It was soft. It was skin-tight.And, most importantly, it wicked sweat faster than anything else out there.
WE MUST PROTECT THIS HOUSE.
We called out, “will you protect this house?” THE ANSWER WAS LOUD & CLEAR: “I WILL.”
ATHLETES AROUND THE WORLD HAD A NEW RALLYING CRY.
UA TECH™
WE WAGED A WAR AGAINST EVERYONE’S FAVORITE FABRIC: COTTON.
WE WAGED A WAR AGAINST EVERYONE’S FAVORITE FABRIC: COTTON.
And introduced everyone’s new favorite performance fabric: UA TECH™.
Engineered to feel more like cotton, but work like Under Armour.
CLICK-CLACK
MOTHER NATURE MADE IT. WE MADE IT BETTER®.
Here’s the breakdown: Charged Cotton® fabric is a unique blend of hydrophobic and hydrophilic fibers, which really means fibers that love water and fibers that hate it. The result is a game-changing fabric that absorbs sweat from your skin and then speeds it to the surface where it can evaporate faster. Way faster than ordinary cotton. You’re welcome.
Water Rolls Right Off.
It’s breathable, practically weightless, and keeps you dry. Now you have absolutely no excuse to stay inside.
COLDGEAR®INFRAREDSTAY WARMER LONGER.
It’s the best insulation system we’ve ever created. A soft, thermo-conductive lining absorbs and retains your body heat, so you stay warmer longer…with no extra weight or bulk.
THIS IS WHAT FAST FEELS LIKE™
From the Brand that changed the way athletes dress comes the largest Connected Fitness platform in the world
Inspired by Tom Brady’s training routine, we created an advanced sleep system that helps your body recover while you rest.
The key is the soft bioceramic print on the inside of the fabric that absorbs natural heat and reflects Far Infrared energy back into the skin to help the body recover faster and promote better sleep. So you get more out of your downtime than ever before.
WE HAD ONE GOAL:
ATTACK GRAVITY.
lifts you up
We wouldn’t let a thing like gravity slow us down. So we created a totally new kind of foam and wrapped it in a compression mesh Energy Web. It’s not only soft enough to absorb impact, but also returns energy and pushes you back up. We called it UA HOVR because it actually feels like zero gravity. Under Armour, 1. Gravity, 0.